For edtechs and school suppliers
Sell to Brazilian private schools while they plan next year
List schools, daycares, language schools and courses by CNAE and city and reach owners and principals at the right time.
- Brazilian companies by CNAE and region
- Email and WhatsApp with automatic follow-ups
- Built-in CRM
Describe your ideal customer
“School management platform looking for private preschools and elementary schools in Recife”
AI-suggested CNAE codes
Filters
How do you sell to private schools in Brazil?
List schools by CNAE (8511-2/00 daycare, 8512-1/00 preschool, 8513-9/00 elementary, 8520-1/00 high school) plus language schools and courses (8593-7/00, 8599-6/99) in your region, reach owners and principals during next-year planning, usually the second half of the year, and show gains in enrollment, defaults or management. 1Lead builds the list and automates email and WhatsApp.
Updated · Ler em português
What slows prospecting down
Short buying window
Schools decide while planning next year; outside it, deals stall.
Multiple decision-makers
Owners, principals and coordinators play different roles.
Incomplete lists
Small schools and courses are missing from public school lists.
Who to prospect in Brazil
Segments most likely to buy and the CNAE codes to find them. Click through for details on each CNAE.
How it works in 1Lead
- Describe your ideal customerOne sentence about who you want to reach. AI suggests CNAE codes, adjacent segments and filters.
- Refine the listCombine primary and secondary CNAE, city, neighborhood, size, opening date and status. Save it as a segment.
- Launch the sequenceEmail and WhatsApp with automatic follow-ups that stop when the company replies.
- Track it in the CRMEvery reply becomes an opportunity in the pipeline, with a suggested next step.
Build the list in the first half and run the sequence between August and October, when many schools plan next year's budget. Send messages in Brazilian Portuguese.
A sequence you can start with
- Subject: [year] planning at [School]. Hi [Name], schools in [city] use our platform to [result] starting at re-enrollment. 20 minutes?
- Hi [Name]! I emailed about [School]'s [year] planning. Shall I send a short video?
- Here's how [similar school] [qualitative result]. Want a tailored demo?
- Closing the loop. Can I reach out again in the next planning window?
Signals that the timing is right
- Planning season (second half): next year's budget.
- Recently opened school: still choosing systems.
- Networks with branches: central purchasing.
Recommended plan
US$99/month
Owners and principals respond to consultative email. Growth includes email automation, AI and a CRM. Choose Pro for WhatsApp.
Annual billing gives 2 months free. Also priced in BRL and EUR. The product interface is in Portuguese.
Get started- 2,500 lead credits per month
- Up to 4 team members
- Email outreach automation with managed sending infrastructure
- Unlimited AI copywriting
- Customizable sales pipeline and new-lead alerts
Frequently asked questions
When is the best time to sell to Brazilian schools?
The second half of the year, when many schools plan re-enrollment and next year's budget.
Where does the company data come from?
From Brazil's public CNPJ registry: CNAE codes, address, company size, share capital, opening date, registration status, partners and registered contacts when available. You can filter to companies with contact data only.
Is this compliant with LGPD?
1Lead works with public business data and sequences that stop when someone replies or opts out. Each company remains responsible for using a valid legal basis, such as legitimate interest, and transparent messages.
Start prospecting your market today
Describe your ideal customer, review the list and launch your first sequence in minutes.