CNAE codes for gyms and fitness studios in Brazil
The main CNAE code for gyms and fitness studios in Brazil is 9313-1/00 – Atividades de condicionamento físico (Fitness activities). Swimming and martial arts schools use 8591-1/00, and clinical Pilates studios may appear under 8650-0/04 (physiotherapy). To prospect this segment, search codes 9313-1/00, 8591-1/00, 9319-1/99, 8650-0/04 as both primary and secondary CNAE, keep only active CNPJs, then filter by company size and city.
CNAE codes for gyms and fitness studios
CNAE (Classificação Nacional de Atividades Econômicas) is Brazil's official activity classification. Every company registered with a CNPJ declares one primary CNAE and any number of secondary ones. These are the CNAE 2.3 subclasses most used by gyms and fitness studios:
| CNAE | Official description (pt) | English | When it shows up |
|---|---|---|---|
9313-1/00 | Atividades de condicionamento físico | Fitness activities | Gyms, CrossFit boxes, Pilates and functional studios |
8591-1/00 | Ensino de esportes | Sports instruction | Swimming, martial arts and sports schools |
9319-1/99 | Outras atividades esportivas não especificadas anteriormente | Other sports activities | Running clubs, courts, beach tennis |
8650-0/04 | Atividades de fisioterapia | Physiotherapy | Clinical Pilates and rehab studios |
Search primary and secondary CNAE
Many gyms and fitness studios register their real activity as a secondary CNAE, because the CNPJ was opened under another primary activity or because they do more than one thing. Gyms that also teach martial arts or swimming often list 8591-1/00 as secondary. Filtering on the primary code alone misses part of the market.
Who sells to gyms and fitness studios
Gyms spend recurrently on equipment, software and local marketing.
- Management, access control and recurring billing software
- Strength equipment and maintenance
- Supplements, fitness apparel and vending
- Local marketing and paid traffic agencies
- Corporate wellness programs (partnering with gyms)
How to build a list of gyms and fitness studios in Brazil
- Pick the codes: start with
9313-1/00and add8591-1/00,9319-1/99,8650-0/04depending on what you sell. - Search them as primary and secondary CNAE.
- Keep only active registrations (situação cadastral ativa) to drop unfit, suspended or closed CNPJs.
- Narrow by location (state, city, neighborhood) and company size (MEI, ME, EPP, other). Chains and EPP units buy larger systems and equipment; MEI/ME studios buy simple, low-cost tools.
- Keep companies with contact data (email or phone) and save the filter as a reusable segment.
- Write a segment-specific opener and track replies in a pipeline.
1Lead runs all of these filters in one search over Brazil's public company registry, and its AI suggests adjacent CNAE codes from a plain-language description such as "I sell recurring billing software to gyms and studios in Porto Alegre". The product interface is in Portuguese.
Qualification signals
- Recent opening date: a new gym choosing systems and equipment.
- Several CNPJs with the same root: chains and franchises.
- High share capital: a large facility.
How to approach this segment
Member retention and payment defaults are the main pains for gyms. Show impact on churn, recurring billing or member acquisition in the neighborhood.
Example first message (in Portuguese, with translation)
Frequently asked questions
What is the CNAE code for a gym in Brazil?
9313-1/00 – Atividades de condicionamento físico (fitness activities). It covers gyms, weight training, non-clinical Pilates and functional training.
Which CNAE do Pilates studios use?
Fitness-focused studios use 9313-1/00. When Pilates is delivered by physiotherapists as rehabilitation, the code is usually 8650-0/04 (physiotherapy).
Which CNAE covers swimming or martial arts schools?
8591-1/00, sports instruction.
Where is the official CNAE table?
IBGE publishes it in the CONCLA online search, with the full hierarchy (section, division, group, class, subclass) and notes on what each code includes and excludes.