CNAE codes for bakeries and confectioneries in Brazil
The main CNAE code for bakeries in Brazil is 1091-1/02 – Fabricação de produtos de padaria e confeitaria com predominância de produção própria (Bakery and confectionery mainly selling own production). The difference is what dominates: own production (1091-1/02) or resale (4721-1/02). Industrial bakeries use 1091-1/01. To prospect this segment, search codes 1091-1/02, 4721-1/02, 1091-1/01, 4721-1/04 as both primary and secondary CNAE, keep only active CNPJs, then filter by company size and city.
CNAE codes for bakeries
CNAE (Classificação Nacional de Atividades Econômicas) is Brazil's official activity classification. Every company registered with a CNPJ declares one primary CNAE and any number of secondary ones. These are the CNAE 2.3 subclasses most used by bakeries:
| CNAE | Official description (pt) | English | When it shows up |
|---|---|---|---|
1091-1/02 | Fabricação de produtos de padaria e confeitaria com predominância de produção própria | Bakery and confectionery mainly selling own production | Bakeries producing what they sell |
4721-1/02 | Padaria e confeitaria com predominância de revenda | Bakery and confectionery mainly reselling | Bakeries mainly reselling |
1091-1/01 | Fabricação de produtos de panificação industrial | Industrial bakery products | Industrial bakeries |
4721-1/04 | Comércio varejista de doces, balas, bombons e semelhantes | Retail of sweets and confectionery | Candy and sweet shops |
Search primary and secondary CNAE
Many bakeries register their real activity as a secondary CNAE, because the CNPJ was opened under another primary activity or because they do more than one thing. Many bakeries declare both codes, plus snack bar (5611-2/03) as secondary. Filtering on the primary code alone misses part of the market.
Who sells to bakeries
Bakeries buy every day: ingredients, packaging, energy and services.
- Flour, dairy, cold cuts and beverage distributors
- Ovens, cold rooms, equipment and maintenance
- Packaging and disposables
- POS, scales and production control systems
- Solar energy (ovens and refrigeration drive consumption)
How to build a list of bakeries in Brazil
- Pick the codes: start with
1091-1/02and add4721-1/02,1091-1/01,4721-1/04depending on what you sell. - Search them as primary and secondary CNAE.
- Keep only active registrations (situação cadastral ativa) to drop unfit, suspended or closed CNPJs.
- Narrow by location (state, city, neighborhood) and company size (MEI, ME, EPP, other). Neighborhood bakeries are usually ME or EPP; chains have branches and central purchasing.
- Keep companies with contact data (email or phone) and save the filter as a reusable segment.
- Write a segment-specific opener and track replies in a pipeline.
1Lead runs all of these filters in one search over Brazil's public company registry, and its AI suggests adjacent CNAE codes from a plain-language description such as "flour and dairy distributor looking for bakeries around Campinas". The product interface is in Portuguese.
Qualification signals
- Recently opened bakery: choosing suppliers and equipment.
- Branches: a bakery chain buying in volume.
- Secondary snack bar CNAE: bakery with a kitchen and seating.
How to approach this segment
Bakery owners start early and decide fast. A mid-afternoon WhatsApp with prices and delivery terms beats email.
Example first message (in Portuguese, with translation)
Frequently asked questions
What is the CNAE code for a bakery in Brazil?
1091-1/02 when own production dominates and 4721-1/02 when resale dominates.
Where is the official CNAE table?
IBGE publishes it in the CONCLA online search, with the full hierarchy (section, division, group, class, subclass) and notes on what each code includes and excludes.