CNAE codes for beauty salons and aesthetic clinics in Brazil
The main CNAE code for beauty salons and aesthetic clinics in Brazil is 9602-5/02 – Atividades de estética e outros serviços de cuidados com a beleza (Aesthetics and other beauty care services). Hair salons and barbershops use 9602-5/01, and clinics performing health procedures may appear under 8690-9/99. To prospect this segment, search codes 9602-5/02, 9602-5/01, 8690-9/99, 4772-5/00 as both primary and secondary CNAE, keep only active CNPJs, then filter by company size and city.
CNAE codes for beauty salons and aesthetic clinics
CNAE (Classificação Nacional de Atividades Econômicas) is Brazil's official activity classification. Every company registered with a CNPJ declares one primary CNAE and any number of secondary ones. These are the CNAE 2.3 subclasses most used by beauty salons and aesthetic clinics:
| CNAE | Official description (pt) | English | When it shows up |
|---|---|---|---|
9602-5/02 | Atividades de estética e outros serviços de cuidados com a beleza | Aesthetics and other beauty care services | Aesthetic clinics, waxing, brow studios |
9602-5/01 | Cabeleireiros, manicure e pedicure | Hairdressers, manicure and pedicure | Hair salons and barbershops |
8690-9/99 | Outras atividades de atenção à saúde humana não especificadas anteriormente | Other human health activities | Aesthetic clinics performing health procedures |
4772-5/00 | Comércio varejista de cosméticos, produtos de perfumaria e de higiene pessoal | Retail of cosmetics, perfumery and personal care | Cosmetics shops and in-salon retail |
Search primary and secondary CNAE
Many beauty salons and aesthetic clinics register their real activity as a secondary CNAE, because the CNPJ was opened under another primary activity or because they do more than one thing. Many salons also sell cosmetics and declare 4772-5/00 as secondary. Filtering on the primary code alone misses part of the market.
Who sells to beauty salons and aesthetic clinics
Brazil's beauty market is huge and fragmented, with many small businesses that decide quickly.
- Online booking, checkout and commission software
- Professional cosmetics distributors and aesthetic equipment
- Courses and certifications for professionals
- Card machines, payment links and small-business credit
- Local marketing on Instagram and Google
How to build a list of beauty salons and aesthetic clinics in Brazil
- Pick the codes: start with
9602-5/02and add9602-5/01,8690-9/99,4772-5/00depending on what you sell. - Search them as primary and secondary CNAE.
- Keep only active registrations (situação cadastral ativa) to drop unfit, suspended or closed CNPJs.
- Narrow by location (state, city, neighborhood) and company size (MEI, ME, EPP, other). Much of the segment is MEI; for higher tickets, filter ME and EPP or chains with branches.
- Keep companies with contact data (email or phone) and save the filter as a reusable segment.
- Write a segment-specific opener and track replies in a pipeline.
1Lead runs all of these filters in one search over Brazil's public company registry, and its AI suggests adjacent CNAE codes from a plain-language description such as "I sell aesthetic equipment to clinics in Rio de Janeiro". The product interface is in Portuguese.
Qualification signals
- CNAE 8690-9/99 or other health codes: a clinic with procedures and a higher ticket.
- ME/EPP with above-average share capital: an established salon with staff.
- Branches: beauty chains and franchises.
How to approach this segment
Salon and clinic owners respond to visual, direct messages. Show the outcome (full calendar, fewer no-shows, more product sales) and offer a quick demo.
Example first message (in Portuguese, with translation)
Frequently asked questions
What is the CNAE code for an aesthetic clinic in Brazil?
9602-5/02 (aesthetics and other beauty care). Clinics performing health procedures may use 8690-9/99.
What is the CNAE code for a beauty salon?
9602-5/01 (hairdressers, manicure and pedicure). Barbershops use the same code.
How do I prospect beauty salons in Brazil?
Filter active CNPJs with 9602-5/01 and 9602-5/02 by neighborhood or city, choose company size based on your ticket, and prefer WhatsApp as the channel.
Where is the official CNAE table?
IBGE publishes it in the CONCLA online search, with the full hierarchy (section, division, group, class, subclass) and notes on what each code includes and excludes.